Amazon Creative Services
An Internal creative agency for Amazon
From 2012-2015, I built and led an internal creative services team of 35 people to develop Amazon brands, content, and site experiences for the US marketplace. These are some of my favorite projects from that time.
Kindle Unlimited
I brought together a team of unique disciplines and guided them through our first major internal campaign as Amazon Creative Services. After consulting with the UX and marketing teams for Kindle Unlimited, I found their launch plan inadequate and scoped a project that included a unique brand position, art direction, launch video, photography, and marketing landing pages.
Kindle lock screen ads
Ads were created to feature key book titles in each region around the world.
Display ads
Programmatic display units for launch.
Paper boat models and scenery were created in our in-house photos studio by in House photographer and art director on my team.
Site design, copy, photography and graphics for launch.
Additional ACS Projects
2015 Demo Reel
A collection of work from early ACS days. I built, managed and directed a growing team of creatives as we built in-house capabilities from design to UX to photography and video studios. This is our video demo reel.
Audible and Kindle team up
Whispersync for Voice let's you read on your Kindle then sync to the spoken word Audible version of the book. I wrote and directed this video with the newly formed team at Amazon Creative Services.
Experience Selling On Amazon
Amazon Same Day Delivery
Amazon Vendor Express
Explainer style video for product launch.
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