Product storytelling as part of product development.

The T-Mobile creation center was built in 2006 to bring new ideas and product innovation into T-Mobile. We developed hundreds of prototypes and logged hundreds more patents. I was one of the original dozen hires into the group as the chief storyteller-  turning product ideas into "adcepts" = ads as communicating ideas as part of protyping, a process brought to us by IDEO. 

PRESTA is an innovative new illumination and interaction paradigm for smartphones that allows users to monitor incoming voicemail, text, emails, news, and social media feeds through image and text projection onto the surrounding table top surface. (This vision video was created as part of a design awards application to IDSA's International Design Excellence Awards).

T-Mobile led the industry when it launched HSPA+ broadband mobile internet in 2010. We called it project "Chutzpah", bottled it up, and created this hype video to build excitement at internal shows and conferences. Written and Directed by Jonathan Bergstrom, edited by Vincent McAninch, starring T-Mobile execs.

Modular product concept from 2009